TRADE PRESS ADVERTISING
CLIENT: LUCOZADE RIBENA SUNTORY LTD
While consumer advertising often takes the limelight, it's also important to maintain awareness among trade customers and ensure they're compelled to stock key product lines.
To this end, Lucozade Ribena Suntory tasked us to us to create a series of press advertisements, across the entire Lucozade Energy portfolio, in order to influence their Impulse and Wholesale customers through trade publications.
The aim was to evolve existing campaign assets, and while respecting the visual integrity of the brand, overlay compelling messages to drive listings.