HELPING LUCOZADE SPORT GET
GYM-GOERS BACK ON TRACK
CLIENT: LUCOZADE RIBENA SUNTORY LTD
January is the key time for the Health & Fitness industry as people join gyms to work off the excesses of the festivive period. Lucozade Sport saw this increased footfall as an opportunity to drive sales from vending.
We developed a campaign highlighting the role that Lucozade can play in helping gym-goers realise their exercise goals.
For the idea to work, a strong creative was needed on the gym floor, with complementary point of sale re-enforcing the messaging along the path to purchase.
This was executed in thousands of locations nationwide along with supporting digital tools for websites and social media.