HELPING ORANGINA SHAKE UP PERCEPTIONS WITH THEIR
CLIENT: ORANGINA SCHWEPPES GROUP
Following a recent brand relaunch, Orangina sought to emphasise their premium credentials, and encourage consumers to take a fresh look at their iconic brand.
The solution was to encourage consumers to 'Shake Up' their consumption of Orangina, by discovering the perfect way to enjoy the product - either served over cubed ice and with slice of Orange, or with pineapple, as part of a refreshing mock-tail.
We developed the marketing collateral for a nation-wide sampling campaign in conjunction with a major UK grocer. We also produced banner advertising to disrupt shoppers online, and tempt them to re-discover Orangina by trying the perfect serve.