GIVING A CLOTHING STARTUP AN
IDENTITY THAT'S TAILORED TO FIT
CLIENT: THE RIDICULOUS CHINO CO.
A clothing start-up based in London had a bold vision to carve out a niche in the market for men's designer trousers. Their new boutique brand of chinos paired outlandish colours and styles, with traditional fabrics and timeless, high quality tailoring.
We produced a new identity that embraced their quirkiness - using a stylised zebra as icon to give the brand a bold face while remaining cool, stylish and premium. As well a new logo, we developed stationery, product brochures and point of sale.