IC Select

Helping a financial services innovator focus their visual branding

Brand Positioning

Visual Identity

Marketing Materials


IC Select are a specialist, independent advisor to pension funds. They approached us to produce a suite of marketing materials to give greater clarity, confidence and consistency to their branded messaging.


It quickly became apparent that in order to produce the required materials, IC Select’s visual branding was in need of a refresh to increase its professionalism and modernity.

This was our first step. We audited their current communications and proposed an optimised logo and a suite of additional brand assets and design principles.

We also re-framed how they were communicating their key points of difference and codified all of this into a simple brand style guide that the team could use internally and share with external partners.

IC Select logo versions
IC Select mission statement
IC Select presentation
IC Select website
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Next, we produced editable templates for their pitch presentations, proposal and audit documents– all reflecting this new tone and visual style. We incorporated infographics and icons and helped with copywriting to ensure the brand’s USPs were communicated clearly and with impact across multiple settings.

Our brief was extended to include a number of elements of business stationery and exhibition display materials to disrupt prospects in a crowded conference setting, drawing them in with bold, on-brand visuals and well articulated messaging.

IC Select exhibition stand
IC Select display graphic
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"Fantastic service. Helped massively to improve the look and feel of all of our marketing materials."

Peter / Director / IC Select


IC Select were very happy with the way the project progressed, feeling emboldened by the new style and clear messaging they could take forward.


We’d love to hear about your project and discuss how we can help.